Beiersdorf announces the introduction of its leading dermatological skin care brand Eucerin to the Japanese market. This strategic move strengthens Beiersdorf’s presence in one of the world’s most sophisticated skin care markets and underscores its ambition to deliver outstanding skin care solutions to consumers all over the world.
Vincent Warnery, CEO of Beiersdorf, says “Bringing Eucerin to Japan is a significant milestone for Beiersdorf. Japan is a market that values quality, efficacy, and innovation, and Eucerin embodies all of these. By entering one of the world’s most sophisticated skin care markets, we are unlocking significant white space opportunities and reinforcing our ambition to lead globally through innovation and dermatological expertise.”
Burcu Andreae-Nehlsen, President Derma & Health Care at Beiersdorf adds “Eucerin stands for the life-changing power of dermatological skin care. Introducing the brand to the Japanese market demonstrates our commitment to science-backed skin care that make a real difference and our ambition to drive new opportunities for our Derma business.”
Dermatological Expertise Meets Japanese Innovation
Japan is the world’s third-largest cosmetics market, renowned for its high standards of quality, innovation, and consumer expectations. Entering this market with Eucerin reflects Beiersdorf’s commitment to delivering science-based skin care solutions and expanding its Derma business footprint in strategic regions. For Japan, NIVEA-Kao developed the premium Eucerin HARI FILLER anti-aging care series, tailored to local needs. At its core is Bakuchiol EX, featuring 99% pure bakuchiol, a highly pure active ingredient extracted from plant seeds that originated in Asia. It is renowned for its ability to stimulate the cell activity of skin cells and is very well tolerated and suitable for all skin types. The packaging incorporates recycled plastics and is refill-ready, aligning with Japanese market habits and sustainability expectations. The formula combines dermatological science with the refined sensorial experience Japanese consumers value.
