Effective July 8, 2026, Diego Perrone is joining Electrolux Group as Chief Strategy Officer, heading the Business Development organizational area.
He replaces Vincent Rotger, who now heads Product Line Wellbeing & Small Domestic Appliances. In the role of Chief Strategy Officer, Perrone will be responsible for our business strategy, mergers and acquisitions, and he will report to Yannick Fierling, Group CEO. Perrone will be based in Stockholm and be part of Group Management.
Perrone most recently comes from Haier Smart Home, where he held the role of Managing Director for UK and Ireland. Before that, he headed the Europe Cooling Business Unit, also at Haier. Prior to his time at Haier, Perrone held a number of key roles at Whirlpool EMEA, and he also worked as a management consultant for Kearney.
Fierling says, “On behalf of everyone in Group Management, I want to wish Diego a warm welcome. He’s stepping in at the perfect time. Our new strategy is one I believe in strongly, and I also believe strongly in Diego to help us make it happen.”
“Joining Electrolux Group now is incredibly exciting,” says Perrone. “I have strong conviction in the new strategic direction, and I look forward to actively driving it and being part of the transformation the Group is undergoing.”
