This NFL season, PEPSI® is taking NFL icons Josh Allen and Justin Jefferson from the gridiron to the blacktop in its new campaign, “Tailgate Crashers,” crashing stadium parking lots nationwide to show that Tailgating Deserves Pepsi. If your cooler isn’t stocked with ice-cold Pepsi, you’re leaving taste on the end of the bench.
Starring Allen and Jefferson as superstar athletes turned flavor fanatics, “Tailgate Crashers” delivers a full-flavor blitz designed to elevate every tailgate, from pre-game sizzle to post-game celebration, one sip at a time. Whether you’re flipping burgers, grilling brats, or diving into wings, Pepsi is the ultimate partner for every bite.
The Pepsi Tailgate Crashers won’t just be on the small screen, though. Fans can expect tailgate takeovers from the Pepsi Crashers at iconic NFL stadiums this fall, including the Philadelphia Eagles’ Lincoln Financial Field, the New York Jets’ MetLife Stadium, the Washington Commanders’ Northwest Stadium, the Los Angeles Rams’ and Chargers’ SoFi Stadium, the Dallas Cowboys’ AT&T Stadium, and more, turning gameday grill outs into unforgettable, Pepsi-fueled celebrations.
“Tailgating sets the stage for gameday, and Pepsi has never been content with sitting on the sidelines,” said Gustavo Reyna, VP of Marketing, Pepsi. “With ‘Tailgate Crashers,’ we’re unapologetically crashing the party to bring the bold, refreshing flavor every tailgate deserves. Because when your food and team bring the heat, your tailgate deserves an ice-cold drink that can keep up.”
NFL Stars Suit Up with the Pepsi Crashers
The “Tailgate Crashers” spot, now live on the brand’s YouTube channel, opens in the locker room with Josh and Justin gearing up for a different kind of Sunday showdown.
This time, they swap their jerseys for a new uniform: the iconic blue Pepsi jumpsuit. The locker room pep talk isn’t about X’s and O’s, but about crashing the parking lot and getting Pepsi into every fan’s hand to unlock the full flavor for gameday eats.
Josh takes a sip of his ice-cold Pepsi with his sandwich, and the two are fired up to join the Pepsi Crashers squad. It’s game on as the duo hits the lot, slinging cans and breaking through the crowd to ensure every fan has a delicious Pepsi in hand.
The result? A flavor-packed takeover that shows once and for all that Tailgating Deserves Pepsi.
The campaign officially kicks off today across national broadcast, with digital and social support running throughout the season. More “Tailgate Crashers” moments are still on deck, with full media support that features additional NFL stars, culinary talent, and more, bringing bold Pepsi flavor, mouthwatering bites, and nonstop gameday excitement all season long.
To stay current on the latest from “Tailgating Deserves Pepsi: Pepsi Tailgate Crashers,” follow Pepsi on Instagram, Facebook, X, and YouTube (@Pepsi).
Food Deserves Pepsi™
“Tailgating Deserves Pepsi: Pepsi Tailgate Crashers” is the latest iteration of the brand’s Food Deserves Pepsi™ platform, which launched in 2024 with disruptive campaigns like Share a Pepsi, BBQ Crashers/Carne Asada Merece Pepsi, Pepsi Chase Cars and Undercover Cups featuring the brand’s fleet of “blue jumpsuits.” This summer, the brand continues to build momentum with a fresh suite of national television spots spotlighting the bold pairing of Pepsi and grilled favorites.
More than just a tagline, Food Deserves Pepsi™/ Tu Comida Merece Pepsi™ is a consistent reminder to consumers that a meal without Pepsi is leaving taste on the table. With its unique flavor and sweetness, balanced with a refreshingly crisp fizz, Pepsi is crafted to cut through rich, flavorful foods and elevate every bite. Whether it’s burgers, tacos, ribs, pizza, or more, the message is clear: Food Deserves Pepsi™.
