The U by Kotex® Brand is taking a shot at period stigma through its new partnership with pickleball champion, Anna Leigh Waters, to challenge the outdated idea that periods hold athletes back. As the number one pickleball player in the world at just 18 years old, the new U by Kotex® brand ambassador is revealing her power move … her period.
A recent study suggests some women’s mental agility may actually improve during menstruation1, with faster reaction times and better accuracy while on their period. Coming out of an undefeated tournament in San Clemente, California, this week, where she swept doubles matches while on her period, Waters is reinforcing that peak performance doesn’t pause for your cycle.
“It’s always a rush to win a match, but yesterday’s win was especially rewarding considering I’m on my period,” said Waters. “Many girls today think playing on their period is a barrier to success, even causing many of them to drop out of sports entirely. Thankfully, I now have U by Kotex® as a partner to further our shared mission of empowering women to stay in the game, every day of the month. I am proof that periods shouldn’t stop you from competing, chasing your goals, or showing up as your best self – especially when you have the right protection.”
Additionally, according to a study in the UK, more than 84% of teenage girls ages 11-16 say their interest in sports and physical fitness decreased after starting their period2. Furthermore, nearly 25% of respondents say they feel embarrassed to take part in physical activity during their menstrual cycle2. The U by Kotex® partnership with Anna Leigh aims to debunk the stigma and weaknesses associated with periods in sports – and normalize conversations about how playing on your period can be powerful.
“We’re proud to partner with Anna Leigh Waters to show the world that a period shouldn’t stand in the way of a woman’s progress,” said Nicole Pawlukowsky, vice president of U by Kotex®. “Celebrating and showcasing female athletes’ resilience and strength is something the U by Kotex® brand is proud to champion, and we’re honored to partner with the #1 Pickleball player in the World to prove a period shouldn’t get in the way of doing what you love.”
