With the aim to bring the Swedish outdoors into homes of consumers worldwide, Volvo Cars and Brooklyn, New York-based fragrance brand D.S. & Durga have joined forces to create a unique and limited edition scent named SWOODISH.
With a name derived from a playful combination of the words ‘Swedish’ and ‘Woods’, SWOODISH blends the calming, grounding woods of beautiful Swedish forests and soft orris roots, mimicking the purple tones of the late summer sunsets. Taking shape as one of D.S. & Durga’s iconic candles, the scent will be available for consumer purchase beginning on Thursday, June 20, 2024 at 6.00pm EST.
Niche fragrance brand D.S. & Durga was founded by husband-and-wife duo David Seth Moltz and Kavi Ahuja Moltz. The founders are renowned for their unique and often unconventional scents, combining elements of art, music, literature, and history to create fragrances that tell stories and evoke specific emotions or atmospheres.
“The sensory ambiance in our cars draws from the inspiration from nature and Scandinavian excellence in light. In collaboration with D.S. & Durga, we developed a natural scented candle called SWOODISH to bring the ambient warmth of a Scandinavian forest into your home”, said Lisa Reeves, head of interior design at Volvo Cars.
To create the SWOODISH scent, Kavi and David visited Gothenburg, Sweden where they were immersed in the culture and distinctive design approach focused on minimalism, simplicity and functionality commonly found within the Swedish landscape.
“We visited Volvo Cars in Sweden and were whisked away to mythical vistas – both inside rare, vintage vehicles which were sniffed, and outsite in quaint forests and lakes all over the country,” said David Seth Moltz, co-founder of D.S. & Durga. “Driving from place to place behind the wheel of one of Volvo Cars’ fully electric vehicles, we learned first-hand that they are chic, well-designed and fun to explore in. SWOODISH will transport anyone away to a calm, serene Sweden of the mind.”
The SWOODISH candle will be available for a limited time for consumer purchase in select global markets at dsanddurga.com and VolvoCarSwoodish.com. Volvo Cars will make a donation with a portion of the proceeds to the Volvo For Life Fund partner One Tree Planted to support their work in helping the environment by planting trees, restoring forests, and creating habitats for biodiversity.
