Electrolux Group’s return to India in 2022 has been marked by rapid growth, expanding retail and online presence, strengthened partnerships and outstanding consumer trust — building a strong foundation for long-term success.
Since re-entering the Indian market in 2022, Electrolux in India has doubled its sales each year. Electrolux-branded products are now available in over 270 retail stores nationwide, supported by a dedicated team of over 350 people. The company has strengthened partnerships with leading retailers and expanded its presence through 26 exclusive brand stores across the country. Shoppers also find Electrolux-branded appliances on popular online platforms such as Amazon and Flipkart.
“Since Electrolux Group’s return to India in 2022, we’ve made strong progress, expanding our presence, building trusted retail partnerships and earning the confidence of Indian consumers. Our growth reflects the strength of our team and our commitment to bringing thoughtfully designed, sustainable appliances into more homes across the country. This is still just the beginning of our journey,” said Sudhir Patil, Managing Director, Electrolux in India.
Outstanding consumer feedback
The company’s commitment to quality and service is reflected in a Consumer Star Rating of 4.90 (out of 5) as of April 2025, up from 4.54 in 2023. This exceptional rating highlights the strong trust and satisfaction among Indian consumers.
The exclusive Electrolux brand stores offer premium shopping experiences and have received over 3,000 consumer reviews, averaging an excellent rating of 4.94. Driven by very positive reviews growing month on month and a best-in-class retail experience, the Electrolux brand stores often appear among the top Google search results for places to buy home appliances in India with visibility for the brand itself continuing to grow steadily.
