Whirlpool brand announced today a chance to win a limited-edition Whirlpool® Front Load Washer, featuring the beloved early-2000s hit, “So Fresh, So Clean.”
The sweepstakes, live now on Instagram, is designed to highlight the brand’s latest laundry innovation – The FreshFlow™ Vent System, available on select Whirlpool® front load washers.
“We knew with a washer this fresh, it warranted the freshest collab,” explained Morgan LaLonde, Whirlpool Senior Brand Manager. “And nobody knows how to keep things fresh better than Big Boi.”
Each limited-edition washer is engineered to play the beloved chorus of “So Fresh, So Clean” after every cycle, and features a matte black finish, hundreds of hand-placed crystals around the door and knob, and a certified fresh and clean badge with Big Boi’s signature of approval. Whirlpool sent the very first limited-edition laundry pair to Big Boi himself, and now fans can win the same washer and dryer pair for themselves.
“When Whirlpool showed me this washer and said they could put the track in the machine, I was all in,” said Big Boi. “Now your laundry looks fresh, smells fresh, and even sounds fresh.”
The sweepstakes will run August 19 through September 23, 2025. Fans can enter for a chance to win the limited-edition washer and dryer pair, including free installation, by following @WhirlpoolUSA, liking, and commenting #whirlpoolsofresh on Whirlpool and BigBoi’s sweepstakes post. Fans can also tag a friend in the comments for an additional entry. These limited-edition machines are not available for purchase, and can only be won through the consumer sweepstakes.
The FreshFlow™ Vent System includes a trio of features that help keep your clothes and washer fresh, including:
- FanFresh® Option – Uses a built-in fan and periodic tumbling to help keep just-washed clothes fresh until you’re ready to transfer them to the dryer, using less energy than re-washing clothes1
- Antimicrobial protection – Helps keep the washer fresh by helping prevent the growth of odor-causing bacteria and mold on the rubber seal
- Dry Drum cycle – Close the washer door and a built-in fan reduces excess moisture in the washer door and drum after a cycle ends
In addition, these washers include even more features to help keep laundry day moving:
- Quick Wash & Dry – Wash a full-sized 10lb load in just 25 minutes, then pair with a 30 minute timed dry on the matching vented dryer on medium heat
- AI Intelligent Wash Technology – Uses sensors to detect load size and fabric type, then automatically adjusts water levels, temperature, and wash actions for ideal fabric care and effective cleaning performance
- Smart Features with the Whirlpool® App – Track progress and receive notifications when you’re away right on your device2
